Music Streaming and the social media have completely revolutionized the music industry.
Research has shown that Drake and Billie Eilish stream more than the entire decade of the 1980s. and this statistics is particularly interesting because it shows just how massive the stars of today are. It also implies that streaming platforms favor newer artists as opposed to those from previous decades.
Back in 1980s in order for any artist to achieve real success they need secured backing of a record label. But today, independent artists have more power than ever. social media to has played a major role.
Social media has drastically leveled the playing field. First, it provides an outlet for artists to cultivate their brand. It also provides artists real-time access to their fans whenever and wherever they like.
Social media also helps artists by integrating streaming platforms with their apps. When people share a song on their Instagram story or in a TikTok or Triller video, the credits are included.
As more social media platforms arise, artists have more opportunities to gain popularity. Increases in exposure lead to a rise in number of streams, followers and fans.