We know this is a time of great uncertainty for artists and record labels.
Many of the artists have lost their live revenues from show appearances, meaning that they are focusing more than ever on their recorded music and trying to maximize revenues from their releases.
If you’re an artist who has been heavy reliant on physical revenues, especially amongst older demographics, then of course you should be thinking about postponing your physical album releases. You don’t need me to tell you that the shops out there are closed, limiting your options for selling your records.
However, you should also consider releasing singles or EPs (including with tracks from your upcoming albums) on digital stores which would pave the way for your future album release.
On the other hand, if you are an artist who is digitally-driven (focused on revenue generation from streaming platforms) with a very strong fan base, it’s actually in your interest to release rapidly right now.
That’s especially true if you’re an independent artist because, as you know, major labels are postponing a lot of big releases – and artists make their money from streaming in terms of the market share they achieve. With fewer new big releases, indie artists releasing music during a quiet time benefit and If they have strong and engaged fanbases, they benefit even more. So our advice to most independent artists – especially to independent hip-hop artists, where 90% of revenues typically come from digital music – is simple: keep releasing.